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zeroheight's team brings you best practices, product update, and indepth articles on design systems, designops and everything design.

  • May 13, 2021 - 4 min read

    Design Principles Examples: The Good, The Bad and the Ugly

    While we already wrote out some handy tips for writing your design principles, we’re practicing what we preach by adding context, and listing out some good and bad (fictional) design …

    Photo of Luke Murphy

    Luke Murphy

    Lead Design Advocate

  • May 12, 2021 - 7 min read

    5 Tips for writing effective design principles

    What are design principles and what’s the point? When you create your first zeroheight styleguide, one of the first sections we provide in the template is for design principles. This …

    Photo of Luke Murphy

    Luke Murphy

    Lead Design Advocate

  • March 26, 2021 - 6 min read

    DesignOps as a methodology vs DesignOps as a role

    What is DesignOps? DesignOps as a concept has been creeping into the mainstream for a few years now. The mission, ‘to amplify the value of design’, resonates with companies from …

    Photo of Luke Murphy

    Luke Murphy

    Lead Design Advocate

  • February 24, 2021 - 4 min read

    Design Tokens and a Source of Truth

    Over the past few weeks I’ve been talking to a lot of people about design tokens. For those who don’t know what they are, design tokens are a way of …

    Photo of Luke Murphy

    Luke Murphy

    Lead Design Advocate