S03E03: Amy Hupe

Being a Content Specialist on Design Systems

Content should be the third leg of any good design system chair, alongside design and engineering. I’d like to think that this is an erudite observation that I came to myself, but the truth is, Amy has shaped most of my thinking around content and design systems (and to be fair, around design systems more generally). Her posts, conference talks, and tweets are a constant source of nuggety wisdom, which is why it makes sense that she’s the first repeat guest on DesignOps Island Discs.

For episode three, Amy and I sit down and chat about content. Why it’s a horribly undervalued part of design systems (although that is changing, if this year’s How We Document data is to be believed!), how design systems content folks may differ from product or marketing content folks, and some of the areas that are exciting Amy in design systems from a content perspective (hello, structured content).