Establishing early evangelists: from sentiment gathering to strategic roadmapping

Whether you’re building a design systems program from the ground up, evolving an existing charter, or joining an established team, the best way to build trust with your future consumers, team, and organization is a cross-disciplinary sentiment analysis. And, if done right, the output can become the perfect foundation for an initial set of goals to inform your roadmap. Building this trust early will ensure that you can build the system they want (by delivering the system they need).

Turning consumer feedback and sentiment into tactical items on your roadmap builds trust and evangelism for the things you plan to build.

It’s an activity I’ve run successfully at multiple organizations and has been validated by other practitioners as a worthwhile early-stage activity; this talk presents the who/what/where/how to successfully run it at your org.